Research on the Model of Cooperation between Universities and Enterprises: Its Impact on Business Administration Education

Abstract

This article aims to study the cooperation models between universities and enterprises in business administration education and their impact on education. We conducted a detailed analysis of the types of cooperation models, differences in educational impact, and specific manifestations through the use of mixed research methods, including quantitative and qualitative analysis. The research results indicate that there are various modes of cooperation between universities and enterprises, with the most common being joint course design and student internship projects. These collaborative models have had a positive impact on business management education, including improving the quality of curriculum design, innovating teaching methods, increasing student satisfaction, and increasing graduate employment rates. The analysis of qualitative data further supports quantitative results, indicating that the collaborative model provides students with a more practical learning experience, enhancing their practical abilities and professional competitiveness. However, there are also some challenges in the cooperation process, such as scheduling and communication difficulties. Therefore, schools and enterprises should actively address these issues, strengthen communication and coordination, in order to achieve better cooperation results. The results of this study provide useful suggestions for universities and enterprises, and provide strong support for improving the cooperation mode of business management education and improving the quality of education.