Research on the mode of network ideological and political education in colleges and universities driven by big data

Abstract

At present, a new round of scientific and technological revolution and industrial reform has accelerated its evolution, and we have entered the era of big data, the Internet of Things, the era of networks. Digital change has been promoting national development and social services, in promoting the modernization of China’s governance capacity, but also the new era of ideological and political education has put forward greater requirements. The characteristics of “timeliness, richness, precision, and fragmentation” of big data bring opportunities, and its “diversity, mismatch, insecurity, concealment” characteristics also bring many challenges to ideological and political education, and these challenges and opportunities for the era of big data in the ideological and political education initiatives further provide a new perspective and inspiration on how to use the network and new media to do a good job in moral education is particularly important.