Research on the Marketing Strategy of Traditional Brands from the Perspective of New Rtail: A Case Study of MUJI

Abstract

This paper investigates the marketing strategy of traditional brands in the context of new retail, focusing on the case study of MUJI. As consumer behavior continues to evolve, new retail has emerged as a dominant trend in the modern marketplace. In this dynamic environment, traditional brands face significant challenges, necessitating a reevaluation and adjustment of their marketing strategies to align with the evolving market landscape. The study begins by providing a comprehensive overview of the concept of new retail and analyzes its impact on traditional brands. Subsequently, through an in-depth examination of the MUJI case, we explore how the brand has successfully embraced the principles of new retail to adapt to the demands of the contemporary market. MUJI, with its unique brand philosophy, product design, and shopping experience, offers consumers a distinct shopping experience compared to traditional brands. Furthermore, this paper analyzes various strategies employed by MUJI in the realm of new retail, including the integration of online and offline channels, the application of intelligent technology, and social media marketing. These strategies not only enable MUJI to maintain its core values but also cater to the preferences of modern consumers. In conclusion, this research summarizes key insights derived from the MUJI case study and offers recommendations to assist other traditional brands in effectively addressing the challenges posed by new retail and achieving sustainable growth.