Research on the Marketing Strategy of China's Insurance Industry in the Context of Economic Globalization

Abstract

ESince China's accession to the WTO, as the links between countries and regions have become closer, the changes in the Chinese market have also gradually deepened with the pace of economic globalization. Marketing strategies can no longer adapt to the development of the market economy in the new era. How to occupy a place in the increasingly competitive market, and on this basis to innovate in line with international marketing strategies has become the focus of cash Chinese insurance company reform. Especially under the conditions of frequent economic and trade activities and deepening relations between countries, traditional insurance marketing strategies and market environment cannot adapt. Therefore, this article focuses on economic globalization and hopes that this research will provide more scientifi c and effective guidance for the development of Chinese insurance companies. Therefore, this article fi rst analyzes the impact of economic globalization on international marketing, then raises some questions, and fi nally puts forward some suggestions.