Research on the Marginal Utility of Consumers in the Network Economy

Abstract

Network economy is a form of economic activity formed with the development of modern information technology. The emergence of the network economy has changed the traditional way of commerce. Under the conditions of the network economy, some basic principles and concepts of Western economics have undergone revolutionary changes. This article sorts out and reviews how consumers' marginal utility changes under the network economy. Focus on the two major issues of the emergence of marginal consumer increase in the network economy and whether the law of diminishing marginal utility still exists. Further analysis points out the difference in applicability between the two. Finally, it summarizes the shortcomings of the existing literature and looks forward to future research directions.