Abstract
Green supply chain management joined the concept of environmental friendly, so it received more and more attention from governments, academia and the business community after its concept have been proposed. In this paper, we test the management innovation diffusion in green supply chain by using Bass model, the result shows that green procurement and ecological design has always been the important factors, which influence enterprises whether to adopt green supply chain management or not. Other factors in turn are the enterprise internal environment management, investment recovery and customer cooperation. Study shows that the implementation of green supply chain management will not only improve the environmental performance of enterprises, but also enhance the economic performance of enterprises, so as to achieve the win-win effect.
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