Abstract
Through the analysis of the humanistic value and communication form of the stamped form, combined with the update and alternation of the modern commercial brand image publicity method, the case analysis and connotation of the stamped form of logo design are studied, and the stamped form is used to summarize the modern commercial brand image publicity and brand. The function and value of visual communication. Based on the humanistic value and graphic aesthetics of stamped elements, and with reference to the original commercial brand image shaping methods, the formal aesthetics of stamped elements and the advantages in brand promotion methods are summarized. Summarize the inspiration of stamp printing form to modern commercial brand image publicity methods, and put forward a theoretical basis for exploring the application, inheritance and innovation of stamp printing form elements in modern commercial brand image publicity methods.
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