Research on the Living Heritage and Contemporary Development of Intangible Cultural Heritage in Anhui Province

Abstract

The cognizance of the current perpetuation of non-material cultural heritage manifests an indispensable concern in the evolution of modern society, and the resurgence of intangible cultural heritage constitutes a pivotal course of perpetuation and novelty that assembles the exigencies of the era. Under the premise of maintaining and inheriting intangible cultural heritage in Anhui Province, the economic resources should be developed in a reasonable way and its economic value should be scientifically and reasonably utilized in order to promote the flourishing of cultural industry. More specifically, we should take advantage of the rich cultural resources left behind by the predecessors, make full use of their real economic and cultural creativity potential, and improve the economic benefits through active creative transformation and innovative development. Through these suggestions, the aim is to integrate the traditional culture in the protection of ICH with the real needs, so that it can be creatively transformed and innovatively developed, thus becoming a new economic growth point in Anhui, and injecting new vitality and power for revitalizing the leapfrog development of Anhui economy.