Research on the Intention of College Students' Tourism Behavior under the Epidemic: Takes Xi'an Universities as an Example

Abstract

College students' tourism group has always been an indispensable market segment of the tourism market. In order to study the outbreak period of normalized college students 'tourism consumption behavior change, this paper adopts the questionnaire survey and depth interview, in xi'an university students as a sample, from the outbreak of the tourism behavior change, tourism behavior intention and may influence its behavior decision factor selection of three dimensions, with the method of mathematical statistical method analysis. Studies show that the consumption behavior, destination choice, travel time and frequency, and travel willingness of college students have all changed during the normalization of the epidemic. And from the government, tourism enterprises, college students themselves and other three dimensions put forward solutions.