Abstract

The concept and characteristics of new media are summarized and summarized, and the influence of Ideological and political education in Colleges and universities is briefly analyzed, and the connotation and development process of Ideological and political education in Colleges and universities are briefly written. From two angles of the subject and object of Ideological and political education in Colleges and universities, the application of new media in the ideological and political education of colleges and universities is combined with the data from the questionnaire survey, and the quantitative and qualitative two analytical methods are used to analyze the application of the new media in the ideological and political education of colleges and universities. The existing problems are studied from four aspects: the application degree of the new media, the authority of the main body of education, the increase of education difficulty and the existing problems of the object of education. Through the in-depth study of the causes of the problem, the solution of the theoretical knowledge of other disciplines is put forward by the combination of theory and practice as a principle. Countermeasures and creatively explore new ways of combining new media with ideological and political education.

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