Research on the innovative value and path of the management of college students under the new media environment

Abstract

Taking the wechat platform of the Communist Youth League of 10 vocational colleges in Zhejiang Province as the data collection object, the number of published articles and the number of reading were classified and statistically analyzed. The study found that the wechat official accounts of the Communist Youth League of universities had large differences in the number of publication times, unbalanced content of publication, and low participation of young students. Therefore, it puts forward the innovative value and path exploration of college league work under the new media environment.