Abstract
To enhance the influence of Chinese civilization, it is essential to uphold cultural positions steadfastly. This approach enables us to effectively narrate and disseminate Chinese stories and voices, thereby promoting Chinese culture worldwide. Music culture, as a significant component of traditional culture, fosters national pride and cultural confidence when promoted and inherited. Especially in the context of the digital era, leveraging digital technology is crucial to facilitate the harmonious integration of the music and tourism industries. This integration promotes the continuous dissemination and development of the music tourism industry, creating a creative industry and premium entrepreneurial projects in music tourism. This research explores the innovative development paths of Heilongjiang's music tourism industry in the digital era, aiming to provide practical guidance for the innovative development of cultural and tourism industries in other regions of China.
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