Research on the Innovation Trend of Modern Enterprise Management in the Context of Digital Economy

Abstract

Digital economy plays a crucial role in the development process of national economy in China. With the general trend of economic globalization and under China's positive business environment, enterprises come to face increasingly fierce competition and challenges in both the international and domestic markets. In order to achieve rapid and steady development, enterprises need to make good use of the advantage of digital economy, strengthen enterprise innovation management and enhance their market competitiveness. Taking the transformation of manufacturing enterprises as an example, this paper analyzes the challenges faced by enterprises in the digital era of enterprise management, analyzes the causes to them and proposes countermeasures, so as to promote the management innovation of enterprises in the context of digital economy and help them survive and develop in the competitive market environment.