Research on the Innovation Strategy of Snowboard Business Model Based on the Improvement of Connecting Elements and Self-embedded Connecting Technology

Abstract

In recent years, the prevalence of skiing at home and abroad has enriched the application scenario of skis; and for China, where the penetration rate of ice and snow sports is less than 1%, its development space is very huge, and at the same time, since most of the ski connection technology is glued and polluted, its environmental design is urgent. This paper is based on a more environmentally friendly and efficient advanced connection technology, the business model innovation strategy research of snowboard in sports equipment. Through the open point hot melt system of snowboard equipment, customized self-embedding system, fully automatic and highly intelligent self-embedding connection process, can achieve the ultimate goal of better than the current connection manufacturing technology whether it is hand-made, or automated gluing. In terms of business model, a business model suitable for the characteristics of this technology and the ski market has been studied. Through the three target markets, from the agency or OEM model, we gradually develop into a pioneering enterprise involved in front-end equipment development. Through the way of stable direct sales revenue to ensure a healthy cash flow and eventually achieve a deep integration of nested products with customer companies.