Abstract
With the economic and social development and scientific and technological progress, the experience economy has gradually become the mainstream of social and economic development in a certain area. At the same time, tourism products can no longer meet the needs of tourism consumption upgrading. The contradiction of tourism development is uneven, inadequate and tourists’ experiencing increasing consumer demand has become the main problem that needs to be solved at the current stage of tourism development. In the face of the changes in the tourism consumption market, the Ecological Culture Tourist Area of Royal Prime Minister’s Palace of the 5A Scenic Spot of Shanxi Province actively explores the development of eco-cultural tourism based on experiential tourism consumption. Based on the study of the development of the eco-cultural tourism products of Royal Prime Minister’s Palace. This paper analyzes the innovative countermeasures of the experiential eco-cultural products of Royal Prime Minister’s Palace, and tries to bring inspiration and reference for other scenic spots for the development of eco-cultural tourism products.
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