Research on the Innovation of College Ideological and Political Education in the New Media Era

Abstract

With the rapid development of the Internet, new media have a great influence on people's learning and life. The existence of new media brings opportunities and challenges for ideological and political education. Ideological and political educators are required to seize the opportunities and meet the challenges, firstly they can creatively carry forward the charm of Chinese outstanding traditional culture by upholding cultural self-confidence, secondly adhere to Marxism and strengthen the study of Xi Jinping Thought on Socialism of Chinese Characteristics for a New Era, and then eliminate pan-entertainment, to pursue the goal of upgrading the level of ideological and political education as the primary pursuit which requires working hard from three aspects above, act under the guidance of the philosophy of the innovative ideological and political education, improve the effect of ideological and political education, at last achieve the best result in educating people.