Abstract
Due to the significant changes in the communication environment, the lack of communication subjects (communicators and audiences), the lagging of contemporary style in the communication content, the singularity of the communication channel, and the evolution of communication functions, etc., the “Hua’er” folk song produced in the soil of farming culture is caught in a dilemma of being dissolved in the process of modernization. In this paper, given the survival innovation and development of “Hua’er” folk song in the society today, some strategies are proposed from the aspects of the advance with the times in the communication contents, the return of communication subjects (communicators and audiences), the diversity of communication channels, and the development of cultural industries.
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