Abstract

In order to explore the influence mechanism of traditional Chinese culture values on urban residents’ acceptance of the reuse of recycled water, this paper selects interdependent self-constructional indicators representing the dependency relation between people as the representative of traditional culture values. In this paper, interdependent self-constructional indicators are introduced based on a technology acceptance model (TAM), in order to establish a hypothesis model. Following this, the writer conducts a study that shows the influence on the acceptance of recycled water through the formation of interdependent self-construction. Finally, the influence mechanism of traditional cultural values on citizens’ behavior regarding the reuse of recycled water is determined. To start with, the writer verifies the reliability and validity of data from 584 samples, and then tests the goodness-of-fit between the sample data and the hypothesis model by AMOS21.0 (software). On this basis, the writer analyzes the direct and indirect influence through the hypothesis model and finds that the interdependent self-constructional intensity will accelerate the acceptance process of recycled water technology by positively influencing a change in the residents’ attitudes to recycled water. The conclusion shows that traditional Chinese cultural values have a certain influence on urban residents’ acceptance of the reuse of recycled water. Meanwhile, the writer clarifies the influence’s mechanism.

Highlights

  • As early as the end of the last century, some scholars have argued that the greatest obstacle to the extension of the recycled water project was not technological lagging, but the non-acceptance of the masses

  • A review article on many studies using a structural equation as a research method, published by Jackson et al in 2009, shows that the fitting index commonly reported in various studies amounts to a total of 10 indicators, namely, chi-square, degrees of freedom, chi-square/df ratio, root-mean-square error of approximation (RMSEA), standardized RMR; goodness-of-fit index (GFI), adjusted GFI, normed fit index (NFI), Tucker–Lewis index (TLI), and comparative fit index (CFI) [43]

  • This study introduces interdependent self-construction representing traditional Chinese cultural values as an extension of the model based on the classic theoretical framework of the technology acceptance model (TAM) and establishes a structural equation model based on the research data

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Summary

Introduction

As early as the end of the last century, some scholars have argued that the greatest obstacle to the extension of the recycled water project was not technological lagging, but the non-acceptance of the masses. We took interdependent self-construction as a concrete measurement index of Chinese traditional cultural values and considered the actual situation of the reuse of recycled water in China at present, and selected five non-potable usages of recycled water that have the highest contact frequency with residents and the largest scope of application. These usages include residential toilet flushing, urban road sprinkling, firefighting, residential greening, and car washing. We carried out our study on the influence of traditional Chinese cultural values on residents’ willingness to accept reclaimed water

Theoretical Model
Questionnaire Design
Investigation Method
Questionnaire Effectiveness Control Measures
Data Checking and Model Fitting
Reliability and Validity Analysis
Integral Fitting Analysis
Cross-Validation Analysis
Path Coefficient and Assumption Test
Mediation Effect and Assumption Test
Findings
Conclusions
Full Text
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