Abstract
Knowledge sharing is a new phenomenon which appears with the development of Internet and virtual community, accompanied by members of the community the exchange and communication in the virtual community, knowledge sharing more and more attention. On the social identity theory and social network theory as the foundation, the factors of the online virtual community knowledge sharing research, through the empirical analysis method of hypothesis model was verified. Found that the enhancement and maintenance of the virtual community members personal sense of fairness, belonging to the community and open consciousness in promoting the knowledge sharing willingness has an important role; the shared wishes of the strength for virtual community sharing behavior has a dominant position. The results verify The management of virtual community and its use has certain practical significance.
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