Abstract

AbstractAs an information technology in the construction engineering industry, BIM has gradually highlighted its application value in the whole life cycle of engineering projects, and has gained hot attention and application in China’s construction industry. However, the application of BIM in China is still in the initial stage, and there are many obstacles in the implementation and application of BIM, among which the human factor is considered to be the key factor. Therefore, this paper adopts the theoretical model of planned behavior to analyze the influence mechanism of individual adoption and application of BIM technology in organizations from three aspects of behavioral attitude, subjective norms and perceived behavioral control based on the perspective of individuals. Take effective measures for enterprises to create a positive atmosphere for the use of BIM, so as to motivate employees to actively adopt and use BIM to provide a theoretical basis, and it will also have a positive effect on the promotion and application of BIM technology in my country’s construction industry.KeywordsTheory of planned behaviorIndividualBIM technology adoptionInfluencing factors

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