Abstract

The traditional research method of user consumption behavior influence is too subjective in the selection of indicators at the time of research, which leads to poor referenceability of research results. To this end, the problems of traditional influence research methods are improved by proposing a method for analyzing the influence of theme restaurant interior design on user consumption behavior based on the spatial layout of the interior environment. On the basis of analyzing user consumption behavior patterns and determining factors affecting consumption behavior, the influence model of user consumption behavior is constructed and statistical indicators are selected to complete the research process. The simulation experiment proves that the research results of applying the method can effectively improve the restaurant operation and have practical value.

Highlights

  • In order to meet the increasingly high requirements of customers, many restaurants have begun to focus on the personalization of the dining environment, comfortable to build, focusing on the spiritual enjoyment and experience of customers in the dining process

  • It is very important for investors, operators, and designers to set a comfortable and safe commercial space design positioning that is favored by the target consumer market

  • Through the above detailed process, it is realized to study the influence of theme restaurant interior design on users' consumption behavior using the principle of interior environment space layout

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Summary

Introduction

In order to meet the increasingly high requirements of customers, many restaurants have begun to focus on the personalization of the dining environment, comfortable to build, focusing on the spiritual enjoyment and experience of customers in the dining process. The method of consumer behavior influence analysis using LMDI theory is mentioned in literature [3], which is mainly through the way of analyzing a large amount of data, and studying the influence of related factors by extracting the inner laws and characteristics of the data. This method has requirements for the comprehensiveness and objectivity of data processing and the method of data inclusion laws processing, and has more strict criteria for data sources, which leads to more limitations and poor results when this influence analysis method is applied to the subject restaurant interior design as a research object. 2.1 Analysis of factors affecting the consumption behavior of theme restaurant users

Analysis of user consumption behavior patterns
Determination of factors affecting user consumption behavior
Descriptive statistics of user consumption behavior
Analyzing the impact of interior design on consumer behavior
Experimental study and analysis
Conclusion
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