Research on the Influence of the WeChat Official Account in Wuhan Garden Expo Park Scenic Area in the Era of Big Data

Abstract

With the rapid development of the Internet and the popularity of smart mobile terminals, individuals can publish and access data anytime, anywhere, accurately and quickly, which makes the scale and type of data grow rapidly, and the era of big data has come quietly. At present, WeChat Official Account has become a platform for various industries to carry out marketing activities by virtue of its advantages of accuracy, speed and effectiveness, and tourist attractions have also opened WeChat Official Account to carry out marketing publicity activities. Wuhan Garden Expo Park officially opened on September 26, 2015, is one of the 12 Garden Expo Parks in China, its WeChat Official Account has been opened and operated so far, although it has a certain social influence, but there is still room for improvement. This paper, with Wuhan Garden Expo Park WeChat Official Account as the research object, first introduced the overview of Wuhan Garden Expo Park WeChat Official Account, based on the WeChat Communication Index WCI of Wuhan Park Expo Park influence analysis of the influence of WeChat Official Account, explore the constraints to enhance its influence, finally proposed the design of iconic avatar, stable tweet frequency, adjusting the content and boosting quantity of tweets, in order to further enhance the influence of WeChat Official Account of Wuhan Garden Expo Park Scenic Area and better serve users.