Research on the influence of the cross-border e-commerce development of small and medium-sized enterprises in Dongguan in the post-epidemic era

Abstract

Small and medium-sized enterprises are an important part of China's national economy, which greatly promote the development of China's national economy. The development of small and medium-sized enterprises can drive the economic development of the whole region to a certain extent, and cross-border e-commerce, a new foreign trade development mode, is the main trade developing trend in China in the future. In recent years, Dongguan City, Guangdong Province has developed rapidly, but a sudden COVID-19 has brought a greater impact on cross-border e-commerce small and medium-sized enterprises in Dongguan. Under COVID-19 impact, Dongguan's small and medium-sized enterprises need to focus on products, optimize supply chain management, optimize store management, improve customer service, adjust logistics strategy and operation and break down financing barriers.