Research on the Influence of Social Media Emotion on Information Behaviour in Information Security Events

Abstract

The popularity of the Internet leads to frequent information security events, and emotional differences under different information security events lead to behavioural differences. In order to study the influence of social media emotions on information behaviour under different event types, this study selected emotion-related behavioural data of microblog users based on two types of information security events. The results show that negative emotions negatively affect information adoption behaviour and positively affect information interaction behaviour. Positive emotions are the opposite; Low arousal positively affects information interaction behaviour. High arousal positively affects information adoption behaviour. Hacking events positively moderated the relationship between negative emotion and information interaction behaviour, low arousal emotion and information adoption behaviour. Data disclosure negatively moderates the relationship between positive emotion and information adoption behaviour, low arousal emotion and information interaction behaviour, and positively moderates the relationship between positive emotion and information interaction behaviour. It provides the basis for enterprises to “take appropriate medicine” in the face of different information security events, and has certain reference value.