Research on the Influence of Product Design on Purchase Intention Based on Customer Satisfaction

Abstract

As the concept of “double innovation” is deeply rooted in the hearts of the people, consumers will pay more attention to the innovation of products. In order to satisfy consumers’ pursuit of innovation, there are various designs of enterprise products. To explore the influence of product design on purchase intention, the SEM is utilized to carry out an empirical research on the drive and influence of customer engagement on continued purchase intention based on the multi-dimensional product design perspective of functional design, aesthetic design and symbolic design with the introduction of customer satisfaction as a mediator variable. The empirical results show that the function, aesthetic and symbolic dimensions of product design have a significant positive impact on customer satisfaction; customer satisfaction has a significant positive impact on purchase intention; product design function, aesthetics and symbolism directly promote purchase intention effect. When the whole industry is custom-made for furniture, the multi-dimensional perspective research based on customer satisfaction can not only make up for the shortcomings of existing research, but also has certain significance for guiding enterprises to carry out product design practice.