Abstract

In the new era, there are many operating elements of the music economy market, including the music market, music consumption, music culture, music industry, and music circulation. In the steady development process of the music economic market in the new era, the circulation of the music industry is affected by many factors, among which, the narrative strategy of music variety shows has more influence on the circulation of the music industry. This paper takes the music variety show " Sound Endless " as the case, selects 1-6 issues of the program as the research text, and chooses narratology as the research theory of the article. It studies the influence of the narrative strategy of the music variety show on the music industry circulation from three aspects, including the narrative subject, narrative structure, and narrative theme, so as to explore a better and more suitable development path of the music circulation, and put forward the corresponding development ideas for the popularity of music.

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