Abstract
Nowadays, the commercialized operation of sports events is becoming more and more mature. Large-scale sports events are dominated by the government as well as by the marketing, and their comprehensive benefits have a great impact on the urban development. At the same time, in today’s increasingly mature computer technology, the organic combination of large-scale sports events and computer technology can maximize the development of large-scale sports events to the city. Based on the connotation and extension of sports events, Taking Wuxi City as an example, this paper analyzes the positive role and influence of large-scale sports events on the development of host cities, which are mainly reflected in three aspects: politics, economy, society and culture, as well as how to combine computer technology with large-scale sports events organically.
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