Abstract
In addition to the construction of cultural knowledge system, college students should also strengthen the cultivation of physical health literacy, so as to achieve the goal of common physical and mental development. In order to improve the universality of the guidance of college students’ physical exercise, this study focuses on the basic status quo and influencing factors of college students’ physical exercise, and proposes corresponding optimization strategies. The research results show that the influence of college students’ exercise intention includes attitudes, subjective norms, perceived behavioral control, information richness, and information interaction.
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