Research on the Influence of Green Degree on the Decision of Extended Warranty Service Supply Chain

Abstract

The green supply chain not only relies on the manufacturer to provide green products, but also requires the supply chain members to provide green services. As a kind of green services, the extended warranty service can further expand the life cycle of products and reduce the frequency of products being eliminated due to damage. According to the existing literature research results, this paper finds that the influence of green degree on the enterprise's product green management strategy is gradually transferred to the product and service supply chain, and finally forms the green supply chain operation mode combining green production and green service. This paper analyzes the influence of product greenness and extended warranty service greenness on supply chain pricing strategy, and draws the following conclusions: Excessive green input will lead to the increase of extended warranty service price, resulting in the loss of consumers who buy extended warranty service. While reducing the green degree is good for enterprises to reduce costs, but low green will dampen the enthusiasm of consumers to buy products and the extended warranty service, and this will have a negative impact on the reputation of the company and the product. Therefore, this paper puts forward the suggestion that enterprises should consider the comprehensive effect of green degree and extended warranty service price, and set a reasonable green degree to improve the overall profit of supply chain.