Abstract
The study of attitude and behavior has always been a very important issue on social psychology. Based on Theory of cognitive dissonance, Theory of Reasoned Action and The theory of planned behavior, study the relationship between the submissiveness, behavior attitude and Conformity under the influence of the power. Further analyzes the function of the success expectations moderated the process of attitude change. The results of this research show that the forced submissiveness can promote members to generate cognitive dissonance, under the influence of high success expectations, the attitude change may caused by cognitive dissonance, then bring about the submissiveness. Under the low success expectations situation, cognitive dissonance may result in the individual distorted reality or selectively explaining inconsistent information to reduce cognitive dissonance, so that cannot bring about submissiveness.
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