Research on the Influence of Entrepreneurial Environment on College Students’ Entrepreneurial Motivation under the Internet Background

Abstract

With the development of Internet and the request of “mass entrepreneurship, mass innovation”, China actively encourages and supports the development of innovation and entrepreneurship activities, especially the development of Internet provides new opportunities and platforms for college students to innovate and start businesses. This paper probes into the factors influencing the entrepreneurial motivation of college students under the Internet background, focusing on the degree to which the three factors of social environment, school environment and family environment affect the entrepreneurial motivation of college students. Finally, on the basis of the conclusions, we put forward feasible suggestions.