Research on the Influence of Douyin's Short Video on Love on Contemporary Chinese Female College Students' Concept of Marriage and Love

Abstract

With the development of mobile Internet technology, Douyin short video platform has risen rapidly and become the mainstream social media for Chinese college students. In recent years, the short videos about love on Douyin have become more and more popular among female college students, and their contents also show diversified characteristics.With the theme of "Research on the Influence of Douyin's Short Video on Love on Contemporary Female College Students' Concept of Marriage and Love", this paper explores the problems existing in the transmission of love short videos among contemporary female college students and how to guide them to correctly recognize and treat marriage and love problems through questionnaires.The research found that Douyin's short videos about love not only affected female college students' attitudes towards marriage, but also affected their cognition of partner requirements and money substance. Therefore, contemporary female college students should not only enjoy the happiness brought by Douyin short videos, but also maintain a rational thinking on the concept of marriage and love. The platform should improve the value of Douyin content, the government should supervise public opinion, and individuals should improve their media literacy. Taking various measures to guide contemporary female college students to establish a correct concept of marriage and love.