Abstract
The county-level exhibition economy is an industrial economy with the characteristics of region, feature, service and opening which takes the county as the geographical space, the county-level political power as the important impetus, the market as the direction, the exhibition and the festival activity as the core. This paper introduces six types of county-level MICE economy, and analyzes their characteristics while giving some examples of corresponding county-level or city-level exhibition. The urban exhibition competitiveness index in 2018 and 2019 is evaluated by regression analysis to develop the MICE industry more effectively as well as to promote the economic development and the prosperity of the exhibition industry of China.
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