Abstract

In order to explore the influence mechanism of cultural attraction on tourist satisfaction, we construct a theoretical model of cultural attraction, tourist perceived value and tourist satisfaction. Through empirical analysis of bootstrap method, we find that cultural attraction has a positive and significant impact on tourist satisfaction, and has an indirect effect on tourist satisfaction through tourist perceived value; tourist involvement not only regulates the mediating effect of tourist perceived value between cultural attraction and tourist satisfaction, but also regulates the positive relationship between cultural attraction and tourist satisfaction, and the regulating effect of the latter is greater than that of the former.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.