Abstract
As a new type of leadership that leads the world today, coaching leadership has a guiding and heuristic management style that has a significant effect on enhancing employees' sense of organizational identity. Organizational identity has always been regarded as a bridge between employees and the company and a catalyst for employee performance. The article is based on the first-hand data collected in Shanghai. The results show that coaching leadership has a significant indirect impact on employee performance, and organizational identity plays a completely intermediary role in the process of coaching leadership’s impact on employee performance. This study believes that if companies want to improve employee performance and enhance their corporate strength, they should keep up with the pace of the times, actively promote coaching leadership, enhance employee organizational identity, and improve employee performance.
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