Research on the Influence of CBA Product Packaging on Home Court Culture to Attract Fans

Abstract

CBA is currently in a period of rapid development. A good home culture atmosphere improves the excitement of the game and attracts fans, and increases the audiences enthusiasm. This thesis focuses on how the CBA can attract more fans through product packaging in home court culture. CBA product packaging plays an important role in the whole tournament. A series of packaging of products can stimulate consumer interest, increase the desire to buy, and improve the attendance rate of spectators watching the tournament, thus attracting media attention to the tournament enthusiasm, attracting various sponsors to CBA investment efforts. The CBA competition is a virtuous cycle. This will attract the fans and bring benefits to the club simultaneously. This paper will analyze the current situation of CBA and other leagues through case study and comparative analysis and make suggestions for the improvement of CBA in terms of home court atmosphere. The main value of the CBA leagues home court culture will be reflected to promote the socialization of people and contribute to the orderly operation and development of the society, etc., to contribute to the development of CBA in the world in the near future.