Abstract

From the perspective of media convergence, this paper systematically analyzes the influence mechanism of media convergence on network ideological and political education in universities, and the practical path of media convergence to boost network ideological and political education. This paper analyzes the influence mechanism of media convergence on network ideological and political education in universities from three aspects of communication mechanism, content form and technical means of media convergence. From three aspects: improving the system and mechanism, creating cultural characteristics, and improving the quality and efficiency of education, it discusses the practical path of promoting the network of ideological and political education in colleges and universities, and shows the innovative application and effectiveness evaluation of the media convergence in the network ideological and political education in colleges and universities. Thus, it provides a new perspective and method for the theory and practice of university network ideological and political education. It also provides a new idea and reference for the innovation and development of university network ideological and political education.

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