Abstract
Logistics innovation is a complicated system because of the composite of logistics industry. Based on analyzing the driving factor of logistics industry, we try to probe into the motivation mechanism of logistics innovation. In this paper, it is pointed out that technological and service innovation of logistics is the direct driving force of competitiveness of logistics enterprises, but the service innovation is lag behind technological innovation. Evolution model of logistics innovation in the logistics product life cycle is assumed. Finally, we put forward a logistics innovation model based on promote the competitiveness of enterprise.
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