Research on the Impact of Social Networks on Employment

Abstract

In order to have a better quality of life, people need to achieve a higher level of income. As work is one of the most important ways to earn income, people seek more and better employment opportunities in the labour market in order to earn a higher income. Social networks, with their homogeneous aggregation and weak ties, not only help employers to a certain extent to quickly find potential labour that is suitable for the job, but also play an important role in helping people to obtain better employment opportunities. This article will explore both parts. The paper will first analyse the characteristics of homogeneity and weak ties, and then, through case-specific interview statistics, explain how social networks promote employment and improve employment opportunities. This study shows that homophily benefits employment via shared similarity among employees, emphasizing strong social connections. Weak ties aid employment by giving job seekers with weaker relationships better opportunities, underlining the role of weaker connections in jobs.