Abstract
The rise of new media requires broadcasting and hosting professionals to improve their various skills, expression ability, thinking ability, diversified language skills, adaptability, etc. This aims to enhance the professional literacy of broadcasting and hosting personnel and keep up with the pace of development of the times. In this process, the broadcasting and hosting profession bears important educational responsibilities, and actively change to play its role. This paper combines the development and changes of the broadcasting and hosting industry, analyzes the impact of new media technology on the professional and creative aspects of broadcasting and hosting, and studies the coping methods of broadcasting and hosting practitioners.
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