Abstract
ESG (Environment, Social, and Governance) considerations take significant weight in valuing a company for investors. They are essential to show each company’s growth and sustainability. As the generations change, more and more companies take ESG seriously and start advancing their products to gain more customers and build a sustainable brand image. In this report, ESG is primary factor in evaluating of JD.Com Inc. In the annual report of JD.Com Inc., it can be seen that there are three main segments of the operating income period, and two business segments account for the main part. Therefore, in this report, people will analyze the basic competitive situation of the two business sectors of the company and the judgment of competitive strategy respectively through Porter's Five Forces model. Analyze whether JD.Com Inc. is a company on the rise, the industry, and future prospects. This company belongs to an industry with highly predictable cash flow, so in this report, discounted cash flow valuation model (DCF model) will be used to analyze JD.Com Inc. Whether is at a reasonable valuation price.
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