Abstract
In order to explore the effect and path of digital transformation on the product R&D performance of automobile enterprises, an empirical study was conducted based on data from 240 questionnaire surveys of automobile enterprises, and the influencing mechanism of digital transformation on the product R&D performance of automobile enterprises is discussed. The results show that digital transformation can positively affect the product R&D performance of automobile enterprises; digital technology innovation capability plays an intermediary role between digital transformation and product R&D performance; innovation ecological resources and the innovation ecological environment can significantly regulate the positive relationship between digital transformation and digital technology innovation capability and also regulate the mediating effect of digital technology innovation capability. In order to effectively promote automobile enterprises to improve product research and development performance through digital transformation, the government should ensure that enterprises have the ability and confidence to carry out transformation through policy support and system reform. Relevant associations from the automobile industry should cooperate with the government and ensure that enterprises can continue to carry out product research and development. Automobile enterprises should rationally use resources and the environment to carry out digital transformation, enhance digital technology innovation ability, and improve product research and development performance.
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