Abstract
The area of research presented in the article are digital platforms. The platform approach, the platform economy, which primarily ensures the interaction of market participants, is gaining an increasing number of participants and is becoming more widespread in various industries: from trade to the hotel business and education.The article analyses the impact of the platform approach on the business model of the organization, namely, on the ability to create consumer value and deliver it to its customers, using the advantages of this approach. The ongoing transformation is more based on information technology, human capital, analytical decision-making tools, and business process flexibility. The paper also analyses the experience related to the implementation of the platforms in various countries and organizations.The study gives a possible business model of a platform organization and a University that has implemented platform solutions. The authors note that the mistakes made during the implementation of the platform are mostly due to the human factor: employees may not be ready for changes or are not technically educated enough. The indifference of managers also plays a role, because the risks arising from this are neutralized worse than others. To reduce the risks, the authors defined the directions of further research.
Highlights
Цифровые платформы влияют на изменение бизнес-модели организации
The area of research presented in the article are digital platforms
which primarily ensures the interaction of market participants
Summary
Цифровые платформы влияют на изменение бизнес-модели организации. Источник: [Бурцева, 2016] / Source: [Burtseva, 2016] Рис. Как утверждается в статье «Инновационное управление цифровыми платформами в экономике знаний» [Шабанов, 2018], роль цифровых платформ возрастает в связи со стремлением государства к развитию экономики с помощью информатизации общества.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have