Abstract

Based on the current economic environment and from the perspective of dynamic capability, this paper divides big data analysis capability into big data perception capability, big data capture capability and big data transformation capability, and divides supply chain ambidexterity into supply chain agility and supply chain adaptability. A questionnaire survey was used to quantify the impact of big data analysis capability (BDAC) on supply chain elasticity (SC-RE). A total of 300 questionnaires were distributed to managers of supply chain nodes of enterprises, and 217 valid questionnaires were obtained. The regression results of questionnaire data showed that BDAC was positively correlated with SC-RE. Supply chain duality (SC-AM) is positively correlated with SC-RE. SC-AM plays a partial mediating role in the positive effect of BDAC on SC-RE. Based on the regression results of this paper and the research results of existing scholars, the corresponding conclusions are drawn, and some suggestions are put forward for enterprise managers. BDAC is an effective way to improve the performance level and competitive strength of supply chain enterprises. Enterprises should attach importance to the useful information contained in big data, take certain measures to enhance BDAC, improve the information processing capacity and speed of enterprises, reduce the probability of risk occurrence, so as to improve the supply chain resilience of enterprises and improve the level of supply chain risk management.

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