Research on the Impact Mechanism of Environmentally Sensitive Areas on Corporate Environmental Responsibility——The Intermediary Role Based on Institutional Pressure

Abstract

In China, with economic development and technological progress, people's awareness and demands for environmental protection are becoming stronger and stronger. Enterprises as the main source of power for economic growth bear the expectations and requirements of environmental protection from society. In recent years, although overall corporate social responsibility has shown a gradual upward trend, at the moment when environmental issues are receiving more attention, the implementation of environmental responsibility as one of the dimensions of corporate social responsibility is not optimistic. Various social surveys and research indications indicate that In practice, a considerable number of enterprises have not yet undertaken their own environmental responsibilities, and there are also phenomena such as false disclosure in enterprises that have fulfilled their environmental responsibilities. Existing research shows that geographical factors have an important impact on the performance of corporate social responsibility. In view of this, this article focuses on the implementation of corporate environmental responsibility in environmental governance. From the perspective of ecological civilization, environmental sensitive areas are used as the starting point, combined with institutional theory Stakeholder theory, in-depth analysis and combing the driving factors of corporate environmental responsibility. On this basis, through the comparative analysis of typical cases, it is found that the reason why environmentally sensitive areas have an impact on corporate environmental responsibility is mainly due to the intermediary role of institutional pressure between the two. The former's high quality requirements for the environment affect the surrounding interests The composition and attention of stakeholders, which in turn affect the intensity of institutional pressures required by companies within geographic boundaries to assume environmental responsibility, ultimately improve the performance of corporate environmental responsibility in the region and achieve a win-win situation between ecological governance and economic performance.