Abstract
To analyze the hosting style and dissemination prospects of cultural programs, this paper takes the popular cultural program "Readers" in China as an example. Starting from the program positioning and program content of "Readers,” this paper analyzes the two characteristics of the program, namely the behavior of "reading" and the person who "reads,” and explores the hosting style and dissemination prospects of the cultural program. Then it introduces the characteristics, hosting style, and dissemination prospects of other cultural programs and summarizes and analyzes similar cultural programs to provide some reference for other researchers.
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