Research on the High-quality Development Mode and Path of Rural “Culture and Tourism +” Integration Based on Data Analysis--Taking Bengbu City, Anhui Province as an Example

Abstract

Abstract This study focuses on a high-quality development model that integrates cultural tourism (Literature and Tourism) and rural revitalization, and takes Bengbu City in Anhui Province as a case study to explore the implementation path and effect of the “Literature and Tourism +” strategy, to provide theoretical guidance and practical references for the sustainable development of rural economy. The study adopts the literature review methods, fuzzy comprehensive evaluation and entropy weight methods. It constructs the evaluation index system, including economic benefits, social impact, cultural tourism innovation inputs, etc. The study results show that from 2010 to 2023, the implementation path and effect of the “cultural tourism +” strategy will be improved. The results of the study show that in the development of cultural tourism integration in Bengbu City from 2010 to 2023, the number of tourists received increased from 6,424,800 to 8,237,900, the tourism income increased from 6,636,000,000 yuan to 6,989,000,000 yuan, and the proportion of tourism income to GDP increased steadily. Through in-depth analysis, it is found that there are differences in the development of culture and tourism among villages, such as Wuhe County has the highest level of culture and tourism development, while Huaiyuan County has the lowest. The integrated development of culture and tourism in the villages of Bengbu City has achieved positive results. However, it still needs to be further improved in regional cooperation, product restructuring, infrastructure construction, etc.