Research on the Governance of Unfair Competition Among Internet Platform Enterprises

Abstract

With the rapid development of the digital economy, data has increasingly become a key factor for enterprises to gain competitive advantages in the market. While internet platform companies utilize data and algorithms to innovate business models and enhance operational efficiency, they also engage in unfair competitive practices such as forced "choose one out of two," data scraping, blocking and screening, and traffic hijacking, undermining fair competition and innovation in the industry. Therefore, this paper investigates the issue of unfair competition governance among internet platform companies, aiming to provide valuable suggestions for promoting the regulated, healthy, and sustainable development of the platform economy.