Abstract
This article mainly studies the developments and income increase of the National Basketball Association (NBA) in China over the past 16 years from 2007 till today, as well as those new factors that have led to the increase in income. This research summarizes and sorts out various factors that affect the NBAs income in China, and offers some suggestions to improve the development of the NBA in China. This paper mainly reviews some articles and constructs mind maps to summarize the key determinants. This study examines the continuous increase in factors statistics and the rise of overall income of NBA in China. According to the research findings, the additional factors such as network broadcasts in recent years has indeed increased the overall revenues of the NBA in China by 5 to 6 percent. These factors make the overall NBA revenues in China rise in an efficient way. According to the result, this article provides some helpful suggestions, such as integrating NBA peripheral products with Chinese culture, co-branding NBA with short video platforms, and combining NBA with digital software. These are all suggestions to help the NBA develop better in China.
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