Research on the Evaluation of the Quality of End-to-End Logistics and Distribution Services of Cai Niao Station

Abstract

Citizens in Chengdu City were selected as the research object to investigate their satisfaction with the delivery service of local Rookie Stations, and the questionnaire data were analysed for reliability, validity and correlation using SPSS, and service quality was evaluated from the dimensions of reliability and empathy using the SERVQUAL model. In Chengdu City, there are mainly differences in satisfaction levels, and Chengdu citizens value the professionalism, reliability and empathy of the delivery service, and finally, corresponding countermeasures are proposed.